Full Time Meals

Marcus Rashford has been doing a phenomenal job in shining a bright light on the nation’s child poverty issue and continues to fight for systematic change and Government support. His formation of the Child Food Poverty Taskforce has brought together the biggest players in the British food industry, to stand united in finding a long-term sustainable framework to combat child food poverty across the UK.

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Full Time Meals partnered with Meta and The Source to produce content for the campaign as well as an AR filter to raise awareness about this crucial cause. 

AR filters are fun and have the specificity to be interactive and deeply engage with the viewers. The Sourced sourced the best creators of AR filters and came up with various creative concepts, to promote the filter through a media campaign supported by META. By choosing a “gamified” format for the AR filter, we raised awareness and got people to play and interact with the content, which was the goal.