Coca-Cola

Full funnel
Meta
Content production
Food & Beverage

Coca Cola launched a campaign in France offering a chance to win a pair of seats to the Olympic games with Meta and Ogilvy, and The Source helped them promote it with the creation of various Reels based on different motivators.

-23%
CPA
+9 pts
in ad recall
+189 pts
in buzz lift
No items found.

The CHALLENGE

Coca Cola launched a campaign in France offering a chance to win a pair of seats to the paris 2024 Olympic Games. To participate, all one had to do was download the Coca Cola app, scan the QR code on the seats scattered around the country, and that's it. 

But how to advertise the contest in an attractive way to encourage people to download the app?

WHAT we've DONE

In collaboration with Meta and Ogilvy, The Source produced 3 reels with 3 creators, each based on a different motivator.

The first reel focused on the seats featured in the contest, explaining that they would be all over France.

The second reel functioned as a tutorial, showing the step-by-step process of how to register using the app.

And finally, the last reel used storytelling to appeal to the more humourous side.

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